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The design of an envelope for business communication can make the critical difference in whether or not it's opened. A well designed and professionally printed promotional envelope is well worth the investment. A compelling envelope design will motivate potential customers to pick up your letter and read your message or call to action, resulting in increased business.
The type of letter which is being sent should dictate the design of the envelope. For a direct-response sales letter, use an envelope design which will strongly appeal to your target customer. Avoid a cluttered design, but at the same time try to include a strong headline or call to action along with some dramatic graphics. Bright imagery and colors can help your envelope get noticed, which is the first step towards getting it opened and your sales letter read.
For envelopes which contain business communications for an organization, a simpler envelope with a logo and return address is more appropriate. A logo can also be included on the back of the envelope. Using a subtle color for the envelope can help set it apart.
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